Ways To Get Traffic On Your Etsy Store

Right after creating the Etsy store, you must be wondering about the ways to get traffic. Because creating and publishing the listings are not enough- unless you don’t get sufficient traffic to drive the sales.

Etsy is a competitive marketplace because there are millions of active sellers on the platform. And, if you believe that simply posting the item will bring in customers, you need to reconsider your assumptions because even months of waiting won’t bring in customers unless you adopt particular tactics to capture their interest.

If you wonder how to get traffic that will help you skyrocket your sales, then keep reading! This article will provide a detailed overview of the ways you can get traffic. Without further ado, let’s delve into the guide and crack the ways to escalate your sales.

Use Social Media platforms to get traffic

Social media is one of the best ways to get traffic to your Etsy store. Etsy gets 5.86% of the traffic through social media. According to Statista’s report, globally, there were over 4.26 billion social media users in 2021, and that figure is expected to reach around six billion by 2027. These figures indicate that you have a good chance to drive traffic through social media.

Moreover, a person spends an average of 147 minutes per day on social media platforms. It signifies that you have got the chance to get noticed by the customers in these 147 minutes.
If you wonder which platforms you should use to get traffic, then here’s the list:

1. Pinterest
2. YouTube
3. Facebook
4. Reddit
5. Twitter
6. Instagram

Pinterest

It is a virtual search engine, where people get virtual ideas and inspiration for their small businesses. According to statistics, Pinterest drives (32.70%) more traffic to the Etsy store than any other platform. It is a free advertising site where you don’t spend a penny yet gets good traffic.

All you need to do is have a business account on Pinterest and create a pin. The most important thing is to use the same keywords and tags in your Pin description and caption that you have used in your product listing. It will ensure your greater reach to the relevant audience. Also, don’t forget to look into your competitors’ pins. It will help you to get an idea of how they are using the platform to drive traffic.

Moreover, Etsy allows you to link your social media platforms- including Pinterest. It is the reason that Pinterest shows Etsy listings in the first few search results. Also, don’t forget to pin regularly about your products.

Other social media platforms

YouTube drives 28.40% of traffic to Etsy. By creating YouTube videos about your services, you can increase the organic reach of your Etsy store. If you wonder what you can share in your Youtube videos, the following are some ideas:

• Introduce yourself and your inspiration behind the work
• Share the manufacturing process, so the customers could rely on your services
• Reveal the new launch through videos
• Address the customers’ common queries through video

Facebook is now more than a connecting platform. Etsy gets 14.64% of the traffic through Facebook. The best ways to get traffic through Facebook are the following:

• Set up a page with the same name as your Etsy shop and link to it
• Join Facebook Groups relevant to your products
• Create a product listing on Facebook Marketplace and use the same keywords and tags that you have used in the Etsy product listing. Also, add a link to your Etsy store

You can create a shopping and retail page on Instagram with the same name as your Etsy store and link to it. Share your product images with appropriate hashtags to get greater reach.

Moreover, you can create short reels showcasing your products on Instagram, Snapchat, and TikTok with targeted hashtags for greater reach.

Use high-quality images, videos, and descriptions to get traffic

As your customer will shop online, it means they will rely on the images to make their decision. Take professional photos of the products from every possible angle. The high-quality photos will ensure the customer that the product is worth purchasing.

Moreover, the video gives further validation of the product. Through video, customers could see minute details about the product. Even SEO-optimized videos and images can get you direct traffic through Google Search results.

Additionally, the description serves as a decision-making tool for the customer. A description addressing minute details of the products- leaving no room for further questions, will ultimately get the sales.

Use high-volume and low-density keywords

High-volume and low-density keywords play an important role in driving traffic to an Etsy store. These keywords are typically less competitive and less specific, making them easier for potential customers to find when searching for products on Etsy.

By optimizing product listings with high-volume and low-density keywords, an Etsy store can increase its visibility and reach a wider audience. Additionally, using these keywords in tags, titles, and product descriptions can help search engines understand the relevance of the product and rank it higher in search results.

By focusing on high-volume and low-density keywords, Etsy sellers can effectively drive more organic traffic to their stores, resulting in increased sales and growth.

You can get the list of targeted high-volume keywords through online keyword finder sites. Using high-volume keywords will increase traffic from both Google and Etsy search results.
If you want to learn more about the keywords, click here.

Understand your target market and shopper intent

Target market and shopper intent are crucial factors in driving traffic to your Etsy store.

Understanding your target market allows you to focus your efforts on the people who are most likely to buy from your store. This means you can create content and advertising that appeals to your target audience, increasing the likelihood that they will visit your store.

Moreover, understanding shopper intent means understanding what people are looking for when they search for products like yours on Etsy. By targeting keywords related to your products and creating content that addresses the needs and desires of your target audience, you can increase the likelihood that people will find and visit your store. Moreover, understanding the target market and shopper intent has the following benefits:

Relevance: By focusing on your target market and shopper intent, you can create content and advertising that is highly relevant to your potential customers. This can increase the likelihood that people will click on your store when searching for products like yours on Etsy. Remember, Etsy search results work on the buyer’s search intent relevancy. If your listing will have the search intents relevancy, the Etsy algorithm will automatically feature your store on the search results.

Trust: By addressing the needs and desires of your target market, you can build trust with potential customers. This can help increase the likelihood that they will purchase from your store instead of competitors.

Use paid advertising: Paid advertising is a great way to get traffic to your Etsy store and increase sales. Several advertising options are available for Etsy sellers, including promoted listings, targeted advertising, and Google AdWords. Here’s how to use paid advertising to drive traffic to your Etsy store:

• Promoted listings: You can promote individual items from your store by paying a fee for each click or impression. This is a great way to get your products in front of a targeted audience.

• Targeted advertising: You can target specific groups of shoppers with your ads by using tools like Facebook Ads and Google AdWords. These tools allow you to reach customers based on their interests, demographics, and location.
• Google AdWords: You can use Google AdWords to create search ads that appear when people search for keywords related to your products. This is a great way to get your store in front of potential customers when they are actively looking for products like yours.

When using paid advertising, it’s important to set a budget, test different ad formats and targeting options, and track your results to see what’s working and what’s not. You may also want to consider using analytics tools to track conversions and measure the success of your campaigns.

Well-defined Shop Name

Your shop name plays an important role in driving traffic to your Etsy store. Here’s why:

•  A relevant and descriptive shop name can help potential customers understand what your store is about and what products you offer. This can increase the likelihood that people will click on your store when searching for products like yours on Etsy.
•  Including keywords in your shop name can improve your visibility in search results. This is because Etsy’s search algorithm uses shop names as a factor in determining search results.
• A strong shop name can help establish your brand and make your store memorable. A memorable and easily recognizable shop name can increase the likelihood that customers will return to your store in the future.
• A professional-sounding shop name can help build trust with potential customers and increase your credibility. This can help convince shoppers to purchase from your store instead of competitors.

Overall, a well-chosen shop name can help increase the visibility of your store and drive more traffic to your Etsy shop. When choosing your shop name, consider the keywords you want to rank for, the type of products you sell, and your overall branding strategy.

Bottom line

Driving traffic to an Etsy shop takes time and patience. Building an online presence and promoting your shop through various channels, such as social media and search engine optimization, can help increase visibility and attract customers. Consistently producing high-quality products and providing excellent customer service can also contribute to attracting repeat customers and positive word-of-mouth referrals.